As this year comes to a close much in the public speaking industry has changed, including the ways that professional speakers market themselves that is so important to your success. In this article I’m going to address some of the changes and provide some practical examples of how you can benefit from these changes.
One of the greatest areas where change has affected professional speakers is in the meetings marketplace. There is little doubt that there are less speaking engagements available today. While the recession is considered to be a major factor, not all is lost. There are some positive aspects of change and there are great opportunities that can come with a shift in the speaker’s business model. Need an example?
First is the fast growing world marketplace for ideas and quality information on every imaginable niche topic. This content must be delivered with passion by a recognized expert in the topic. You’re more than just a speaker with a speech, you’re a content provider who can attract an audience from almost every country on earth. This means you need to think like a publisher, not just as a speaker.
To seek the best that opportunities like this can offer you, start by deciding on a niche that is based on your passions, your unique skills or your natural abilities. Next you’ll want to create content that meets the needs of your audience and then repurpose your products into the formats that serve the learning style of your entire audience.
Finally, you’ll want to have a powerful web presence for the people who find you in search engines. Your website will need to offer a blog, online video and audio, be graphically appealing and provide ways for people to interact with you. Make certain to include a form where someone can register to get more information from you such as a newsletter or weekly tip of some sort.
So if the professional speaker training you are engaged in is solely focused on your stage presence or speaking ability, then you’ll want to consider your options and possibly seek expert help to bring your business up to speed. If not you may find it hard to capitalize on the changes and opportunities in the current market.
By : Scott Dennison