How to Find the Right Speaker For Your Event Or Program


While there is certainly no shortage of professional speakers available to choose from for your event or program, it can be a challenge to find the right speaker. Here are a few questions you will need to consider before starting your search for a speaker:

1. What is the objective of the event? Educational? Motivational? Before you can even look for a speaker, you must determine the objective or goal of the event you are planning. This will help you narrow your search.

2. What type of speaker do you need for your event or program? Understand that there are a variety of speakers available. Types of speakers include keynote speakers, trainers or facilitators, workshop leaders, industry experts and so on. Knowing the types of speakers will help you determine which type will be the best fit for your program.

3. Where do you find the right speakers? Start with your personal experience. Who have you heard speak that might be a good fit for your program? Get recommendations from people in your circle of influence. Locate a speakers network or bureau that showcases a variety of speakers that may suit your needs. Search the internet or National Speakers Association.

4. How can you review information on the speakers? Does the speaker have a website? Does the speaker have printed materials, testimonials, references, video or audio tape? You must be able to review something that gives you sufficient information to make a determination regarding the prospective speaker.

5. How will you connect or manage the process with the speaker? Are you able to go directly to the speaker? Do you have a pre-program questionnaire? You need to know how the arrangements and event details will be handled and communicated with the speaker.

These are a just a few of the basic questions you will need to answer when searching for the right speaker for your event. Finding the right speaker can be a challenge, but having some of the core elements determined from the onset will make the process a lot smoother.

By : Gwen Thibeaux